AO launches major new TV campaign

AO Business has signed a new public sector supply agreement

Bolton-based online electricals retailer, AO.com, has just launched its latest advertising campaign, which the company says represents one of its biggest investments in the brand to date.

Produced and managed by AO’s in-house team, the campaign kickstarts with a brand-new TV advert which was recently unveiled during Love Island.

The TV ad will be aired across some of the most watched live shows during peak spots as well as via on-demand platforms over the next two months.

Showcasing what makes AO the UK’s most trusted major electrical retailer, there are currently two versions of the advert being broadcast, the first of which focuses on the range of service that customers can choose from including recycling, delivery, and installation.

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AO’s new delivery ad


The second advert will feature AO’s finance options which enable customers to spread their payments over a period that suits them.


And its finance-themed partner


In addition, viewers can also expect to see two further ads later this month that will highlight a range of deals that customers can shop across all categories from TV’s to washing machines.

Vicky Monk, AO.com’s Director of Brand and Marketing said: “We’re continuing to invest heavily in our brand, and we’re excited to showcase our latest adverts which form part of that strategy. The campaign aims to communicate our unbeatable services underpinned by messaging about our amazing deals so that customers choose to shop with us.”

The advertising campaign will also be supported by other channels including radio, media inserts and YouTube.

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