Preston animation firm Viddyoze’s technology was used to create two million videos worldwide in 2020 as it more than doubled its customer base.
The company’s tech allows people to easily create and use their own video animation and saw a huge spike in demand as the lockdown created a generation of new video-makers.
Viddyoze’s customer base grew from 80,000 to 163,000 in 2020 and its technology was used to make two million videos, compared to 1.4m between the whole of 2015-2019.
David Chamberlain, who co-founded the business in 2015 with Joey Xoto and Jamie Garside, said the focus in 2021 was continued growth and launching a new enterprise solution.
“2020 was a record-breaking year and it was a bit surreal to see animations using our technology on TV adverts and social media all over the world,” said Chamberlain.
“We were growing anyway before 2020 but we managed to capture market share as people used our technology to become video-makers.”
Viddyoze also expanded its workforce from 30 to 52 during the year.
Co-founder Joey Xoto said successful videos were all about ‘edutainment’ – combining education and entertainment.
“Videos have to be educational and entertaining. Successful videos are all about story-telling so you need a good story to tell,” he said.
