Harrogate agency Alchemy Media has developed a multi-media campaign for Leeds-based Boost Drinks which launches today.
The promotion offers people the chance to swap the big screen for the Big Apple with a trip for two to New York and integrates linear TV with broadcaster VOD, YouTube and digital display. Large format and digital outdoor will run across early July in Boost’s key cities.
Amy Cresswell, Client Services Director at Alchemy Media, said: “We’re constantly exploring new way to reach and engage with Boost’s core millennial audience. Love Island has cemented itself as one of the most talked about events on TV and we’re excited to align the brand alongside the summer’s leading show once more, in addition to extending reach across the wealth of great programming delivered by the likes E4, Sky One and MTV”.
Fran Matthews, Consumer Marketing Manager at Boost Drinks, added: “We know we have to outshout the competition by creating something memorable that will deliver cut-through and interrupt our consumers busy lives.
“Alchemy have delivered a media strategy that allows us to do just that across a number of different channels and platforms, once again demonstrating their outstanding ability to help challenger brands amplify their media investment.”
