Sheffield-based Swedish clean energy-tech champion, Aira, is today launching the Aira Heat Pump, complete with the latest smart technology to take Europe off gas and accelerate the electrification of home heating.
In the UK there are still 25 million oil and gas boilers heating homes. The Government is propelling the transition to heat pumps by offering consumers a £7,500 grant, while VAT has also been eliminated on clean energy improvements to homes until 31st March 2027.
Recent research from Aira revealed that 11% of adults in the UK are considering installing a heat pump in 2024, which equates to nearly 6 million people. This demonstrates the significant market potential, of which Aira plans to serve one million households, while employing 8,000 clean energy-tech roles over the next decade.
The Aira Heat Pump and complete service offering is set to disrupt the industry, with an affordable monthly payment plan, zero upfront costs and a 15-year ‘Comfort Guarantee’, which is inclusive of performance, product and installation warranty.
With this approach, which Aira equated to “the Spotify of heat pumps,” the company is making the next generation of clean energy-tech accessible to millions, saving customers up to 25% on their heating costs from day one, whilst reducing household CO2 emissions by at least 75% – with emission savings rising to 100% if the heat pump is powered by green energy electricity. The installation of a heat pump is also proven to increase property value by an average of £8,000 in the UK.
Design-wise, the pump’s sleek, Scandi look delivers a timeless feel that will stay contemporary throughout its lifetime, complete with intuitive light cues, soft edges and colour palette that is designed to fit naturally into its surrounding environment, much like the quiet running sound.
The Aira Heat Pump takes a digital first approach, removing displays and putting customers in control of all settings via a thermostat and smart app that they can control anytime, anywhere. The system is always improving thanks to ‘Aira Intelligence’, a set of smart, connected features that continuously learn the customer’s routine and household habits to precision plan heating and hot water.
While new to market, Aira has a strong foundation of heat pump knowledge due to its roots in Sweden, where heat pump penetration is at 60% and only 1% of the country’s total CO2 emissions come from residential heating. The product and engineering team have been working on heat pumps for 20+ years and have used their expertise and deep understanding of the technology to create the new Aira Heat Pump.
Aira is backed by leading climate tech investors across Europe, the US and Asia – the firm landed €145m new funding at the turn of the year.
Martin Lewerth, Aira group chief executive officer, said: “The launch of our new Aira Heat Pump marks a key milestone in Aira’s journey to serve five million customers across Europe over the next decade. Through this, we are helping more households unlock significant savings and reduce carbon emissions, all whilst adding value to their home with a state-of-the-art heat pump. Heat pumps have been around in Scandinavia for decades and we are excited to bring contemporary heat pump design and technology to wider Europe. The time to switch is now, because a warm home shouldn’t cost the earth.”
