Manchester-based eCommerce retailer In The Style has announced plans to float on AIM after raising £49m in an oversubscribed placing.
The admission will see the online retailer valued at approximately £105m.
The company, which collaborates with influencers and reality TV stars on its clothing, will use the proceeds to bolster its social media influencer network, brand marketing and entry into international markets.
It said it will also invest in technology and infrastructure as part of a move to a new, larger warehouse to support future growth.
Adam Frisby, CEO of In The Style, said: “This is a great testament to In The Style’s differentiated brand, innovative influencer collaboration model, and exciting opportunities for future growth.
“We are delighted to welcome our new shareholders and are looking forward to the next exciting chapter of In The Style’s journey as a public company.”
