Manchester firms, Ahoy and Down at the Social have joined forces to rebrand and relaunch a healthy eating meal prep and restaurant brand.
Kettlebell Kitchen appointed Ahoy to redesign its brand identity and website, as it renamed as KBK.
“I’ve personally been plant-based for over 2 years now and I’ve seen first hand the dramatic effect of a healthier and improved diet on both my body and mind,” said Mark Stringer, MD at Ahoy.
“So to be involved in a project like this was a delight for the whole team. We’ve created a clean, fresh and uncomplicated look with amazing food photography showing the quality of the product at its heart.”
Meanwhile, Down at the Social is using the growing trend for self improvement and meat free eating to promote the brand’s offering.
The PR agency will focus on driving new customers towards its meal prep plans.
“So many people don’t have the time to eat properly these days and just knowing that can cause unwanted stress but with a meal plan like KBK a constantly travelling professional or a working mum can know that they are eating the right things day in day out. This is a brilliant message for my team to be putting out there, something we have already seen the regional and national media get behind,” explained Daisy Whitehouse, MD of Down at the Social.
“It’s great to be working with a client that we really believe in, that is putting out a top quality service for an audience they understand so well. I am confident we will generate tangible results that will support the growth of a national brand that Manchester can be proud of.”
The agencies are also seeking to show KBK isn’t just for “fitness fanatics and body builders.”
“The rebrand and relaunch of both elements of our business is a vital time for us and it was essential that we worked with the right partners to nail it from day one. KBK has strong foundations and we believe that this rebrand will open the service and eateries up to a whole new audience that will be sure to love the food and reap its rewards,” said Gary Nixon, from KBK.
“We love what the team at AHOY has done by refreshing the brand and helping us transition into a new market. Now Down at the Social will work their magic and connect us with the right people to grow our audience and communicate just what it is we are all about.”
