For the first time in 20 years, Havas has streamlined its brand architecture and updated its look, making it “more modern, meaningful, and easier to navigate” for clients, partners, and talents.
The team at Conran Design Group, Havas’ leading strategic branding agency, helped realize the project, producing a new, unified brand that is powerful, iconic, and timeless, to better reflect the group’s integrated model, and further establish its unique positioning around meaningfulness and entertainment.
In line with the acceleration of its integration strategy, Havas is bringing all Havas-branded networks and operating companies under one new, shared brand identity, which will amplify the true nature of Havas: a client-centric, creative powerhouse that is part of the Vivendi Group, at the crossroads of entertainment and communications. Non-Havas branded networks and operating companies will maintain their individual identities but will add an endorsement that clearly links back to Havas.
The refresh kicks off today – June 13, 2023 – with Havas’ headquarters in Paris and key Havas Villages around the globe, which include UK offices in Manchester and London among a total of around 350 global offices in over 100 countries, to be rolled out companywide in phases over the balance of the year. The update encompasses all Havas physical and digital branding worldwide, including a new corporate website organized by core services, providing a more client-centric experience.
As one of the six largest groups globally with more than 22,000 people around the world, a single, modernised, dynamic brand elevates Havas’ offer and unlocks value for clients and talent alike. The new brand is “all about positive upward momentum, expressed visually with a dynamic edge that represents the creativity and forward-looking mentality at the heart of Havas’ business.”
Yannick Bolloré, chairman and CEO of Havas, said: “Havas is unique in being the most integrated, meaningful, and entertainment-oriented group in our industry. Our new identity is much more than a logo tweak. It reinforces our difference and gives us a competitive advantage by simplifying our service lines and highlighting our core values. It ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.”
Thom Newton, global CEO of Conran Design Group, revealed that making the Havas brand a meaningful business asset incolved meeting two fundamental challenges: “The first, to improve client-centricity by integrating the brand architecture system and optimising the navigation of services,” he explained. “The second, to make the Havas brand truly distinctive through a new visual identity built around a characterful, modern logotype and signature assets that represent positive momentum. The new visual identity and endorsement system will present all Havas networks and operating companies as ‘One Havas’, making the group more meaningful as a multiplier that adds value across the portfolio.”
Havas is not only one of the world’s largest global communications networks. It also one of the oldest, having forst been founded in 1835 in Paris. The global network’s core entities include Havas Life, Health4Brands (H4B), Havas Lynx, Red Havas, HHCX, and dozens of other speciality companies around the world.
