Banks Digital has completed the creation of a cutting-edge e-commerce website for Manchester streetwear brand, Night Addict.
Designed with mobile user experience at its core, the site showcases the brand’s unique style while providing an effortless shopping journey for its customers.
Banks Digital worked hand-in-hand with Night Addict from conceptualisation to launch, ensuring every feature was tailored to meet the brand’s ethos and the needs of its customers. The project spanned development, design and store optimisation to create an e-commerce site that doesn’t just look good, but works brilliantly too.
Paul Banks, director at Banks Digital, said: “Working on the Night Addict project allowed our team at Banks Digital to truly tap into our strengths. One of our main objectives was to increase conversions and boost sales. To achieve this, we didn’t just make surface changes, we dove deep into optimising multiple elements of the online store, from a comprehensive overhaul of the newsletter signup process and wishlist functionality to refining customer interactions with product filters.
“Beyond improving engagement, we concentrated on building customer trust and enhancing their shopping experience. By implementing a new payment gateway, we streamlined the checkout process. We also deployed a host of on-site promotions and upselling techniques, including cross-selling products and creating enticing special offers and discounts.”
Banks said the results have been significant so far, with increases in newsletter signups, customer actions, feedback, account registrations, and ultimately sales.
Rohil Kumar, owner of Night Addict, added: “Working with Banks Digital has been an absolute pleasure. The new online store they designed for Night Addict has exceeded our expectations and has laid the foundation from which we can now build on. We’ve seen a huge increase in results across the board – from organic website traffic to sales. I couldn’t be more thrilled with the outcome. I look forward to continuing our partnership with Banks Digital.”
With a proven track record of success in enhancing the digital presence of fashion brands, Banks Digital continues to be a trusted partner in driving the online success of Manchester, and the wider North’s vibrant fashion scene. Previous satisfied customers include PrettyLittleThing, The Couture Club and Harrogate’s Rocca Fashion.
