Greenpeace’s Global Plastic Treaty designed by Manchester agency

“As an agency we have always tried to work with organisations who do good in the world and few top Greenpeace, whose mission is literally to save our planet,” explained Flow Creative, Founder & Creative Director, Karl Doran.

“Plastic use and production needs to be reduced and soon, the oceans are polluted, the world’s ecosystems are dying because of the widespread production of single-use plastic and human communities are being impacted. To be part of Greenpeace’s hugely ambitious global campaign to bring nations together to end the age of plastic is an honour and a privilege. We’re looking forward to seeing the campaign capturing the attention of global leaders and hopefully creating a once in a lifetime change for our planet.” 

Greenpeace launched the campaign ahead of the International Negotiating Committee in Paris.

Plastic-Free-Future will demand a treaty that will keep oil and gas used to produce plastic in the ground and “put an end to big polluters’ relentless plastic production.”

“Massive thanks to the team at Flow for creating such an empowering brand identity for our Global Plastics Treaty Campaign,” added Greenpeace’s USA, Head of Comms & Engagement Plastics’ Campaign, Capucine Dayen.

“As the name suggests we required an identity that worked across our offices internationally, that would grab our audience’s attention and that that evokes hope and ultimately urgency for action. We are delighted with the outcome and are excited as it comes to live globally.”