Prohibition PR has been appointed as PR agency for online interiors destination furn.com.
The furn. brand is a concept team inside Riva Home, one of the UK’s largest suppliers of home furnishings, which has been making and manufacturing design-led home furnishings from its base in West Yorkshire for the past 50 years. Its extensive product range, designed in the UK, features an eponymous line of home accessories alongside other household name brands including Paoletti, Wylder, Evans Lichfield, and Yard.
The brief from furn.com will see Prohibition deliver a full suite of PR services for the fast-growing interiors brand, aimed at building its reputation with consumers and supporting furn. in reaching its full commercial potential.
Chris Norton, Prohibition PR founder & director, said: “Working with a fast-growing and vibrant brand based right here in West Yorkshire alongside Prohibition is always an exciting proposition, so we’re thrilled to be working with furn.com.
“We’re looking forward to bringing our expertise in retail PR to the table to help furn. along its impressive growth trajectory and have some exciting projects in the pipeline over the next twelve months.”
Prohibition PR will help furn.com strengthen its status as a market leader through the agency’s experience in delivering press office and media relations services, such as product placement and trend-spotting, seasonal press event management and campaign activation.
Holly Magoolagan, ecommerce marketing manager at furn.com, added: “furn.com is in an exciting period of growth and is set for big things in 2023 and beyond. We knew we needed a PR agency that aligned with our ambitious goals and could deliver on their promise to support our business targets via laser-targeted PR activity.
“Initially, we were impressed with Prohibition PR’s understanding of the brand and the previous work they’ve done in the sector. Having their communication expertise and market insight at our disposal will enable more people than ever before to hear about our new products, which are all trend-led and made to last.”
