Dawn Creative, now simply Dawn, a digital branding agency that has developed brands across the UK for the past nine years, has completed a rebrand of its own.
The rebrand came about to reflect the agency’s restructure following rapid growth in the past year, and its focus on three core pillars: Brand, digital and motion.
Dawn was established in 2014 by David O’Hearns, and has worked with clients such as Zen, Amplifon, Kaplan, DMFA (a subsidiary of SoftBank Telecom), APADMI and Adidas.
Managing director O’Hearns said the brand refresh was the logical next step for the company: “Having allocated key people to head up the three core areas of the business (brand, digital and motion), our identity needed to reflect that clearly and position ourselves effectively as one of the leading digital brand strategy agencies in the North West,” he explained.
Oliver Furze, previously senior designer, has been promoted to design director, and will be heading up the Design pillar of the business, whilst Craig Farrall, previously lead developer, has been promoted to digital director.
Karen Harwood has been promoted to operations director and will look after the overall effectiveness of the agency.
Harwood notes that the agency has always had a core focus on branding, which is the beginning for all of its operations, but that recently it has been increasingly emphasising sound and motion in branding, an often-overlooked factor which has in part led to the brand repositioning.
The larger clients Dawn works alongside in particular frequently need more of a rounded service covering all of our three core pillars, and the refresh aims to ensure the agency’s target market is aware of its entire offering, and the importance of brand management across every touch point.
Dawn creates brand strategies, brand identities, websites, animations, motion graphics, TV adverts and social assets to ensure the brands we manage outshine their competition. Following the rebrand, through pun potential alone, there’s little chance new Dawn fades just yet.
