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Blush celebrates successful year-long anti-fur campaign

fur-free-europecasestudy-03

Manchester design agency Blush is celebrating the end of a year-long campaign alongside client Eurogroup for Animals, who champion for better animal welfare.

The pair launched a year-long campaign last year to call for a ban on fur farms and fur production throughout Europe. The campaign’s target was to reach 1m signatures from the public – the number required to hand the matter over to EU commissioners to discuss the campaign in parliament.

The campaign has exceeded expectations, and closes tomorrow (March 1) with more than 1.5m signatures in place, meaning it will be discussed with the hope of a new change in law coming into place.

Blush created design and branding assets for the campaign, including campaign branding, reports, digital assets and animation.

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There’s still one day left to sign the petition, which had reached 1,633,983 signatures at the time of writin. After that, it’s over to the politicians.

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