Fashion, beauty and lifestyle agency Avant PR is celebrating a duo of new client appointments, after winning PR briefs for fashion brands Truffle Shuffle and Piccoli.
Newly launched fashion brand Piccoli has appointed Avant to handle its national media campaign, which will see the agency responsible for all press relations, covering Piccoli’s autumn and Christmas collections and beyond. Founded by Brazilian native Júlia Guimaraes, and offering stylish and sustainable clothing to petite women of 5’3 and under, Piccoli’s fashion-forward designs are tailored to properly fit their wearer, using Brazilian raw materials as much as possible to support the local economy and reduce the brand’s carbon footprint.
Avant will also execute a celebrity and influencer seeding campaign for retro clothing site Truffle Shuffle, focusing on some of the brand’s most iconic brands and partnerships including Stranger Things, Disney and Star Wars. Known for its clothing and gifts inspired by the best TV, music and more, Avant will secure placements on the most prolific influencers and A-list stars.
Founder and CEO of Avant PR, Ellen Kelly, said: “We’re really excited to be working with these brands, each of which adds something fresh to our fashion roster. Piccoli has identified a real gap in the market for stylish and well designed petite clothes, while Truffle Shuffle is an iconic brand that we know celebrities are going to love.”
Piccoli and Truffle Shuffle join Avant’s roster of fashion, beauty and lifestyle clients which also includes Face Junkie, KinKind, Cannacoffee and Mum and You.
