Newcastle-based content performance and digital PR agency NORTH has announced a key senior promotion, following a year of accelerated growth.
Bethanie Durham, previously head of content and digital PR, has been promoted to associate director.
In her new role, Bethanie will be the driving force behind the growth and management of the agency, developing the service offering and client base. NORTH has doubled in size over the course of the past year, when it was set up as an offshoot of parent group N21 following the growing demand for SEO and digital PR services. As well as NORTH, N21 operates affiliate marketing and partnership agency, Silverbean and paid marketing agency, Ortus.
Since launch, NORTH has worked with clients including HelloFresh, Grind Coffee, DASH Water, ATG Tickets, Graham and Green and CBD brands Love Hemp and Fourfive.
Durham held a number of roles within N21, starting as outreach manager at Silverbean in 2018 prior to her recent promotion.
Durham said: “The success we’ve seen as a company in such a short space of time is a demonstration of both the outstanding quality of work and team culture at NORTH. We are extremely excited for what the next year will bring.”
