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Aberfield appointed by growing Yorkshire accountancy firm

Fortus' Craig Herbert

Aberfield Communications has been appointed by fast-growing Yorkshire business advisory and accountancy firm Fortus as its PR and communications consultancy.

The Leeds-based PR, social media and brand communications agency will be delivering an engaging programme of PR and communications, including executive profiling and thought leadership, to raise awareness and understanding of the distinctive Fortus approach and offer to key audiences. Aberfield will also provide web content and press office services, alongside supporting the national firm’s wider marketing strategy.

Operating out of offices in York, Scarborough and Leeds, Fortus has enjoyed rapid growth since its launch in April 2020. Over the last 12 months turnover has increased by 30 per cent to almost £4m, and headcount has risen by 20 employees to almost 60 across its northern offices.

Craig Herbert, executive director at Fortus, said: “We are one of the fastest growing business advisory and accountancy firms in Yorkshire, with ambitious plans for further growth, including acquisitions, and a requirement to drive enquiries from our target market of growth-focused SME businesses. We needed an agency with a first-rate pedigree in the professional services space, excellent local knowledge and connections, and a deep understanding of how our sector-led approach could be communicated effectively to our target audiences.”

The appointment is the latest in a busy year for Aberfield. Other account wins in 2022 have included The Compleat Food Group, York Minster, Castle Howard and Wellington Place.

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