Butlin’s has handed a consumer PR brief to Brazen after a competitive pitch process.
The holiday company, which has three resorts nationwide, has tasked the Manchester agency with reaching new guests.
Brazen will look to position Butlin’s as the home of entertainment for family breaks and the ultimate getaway for adult-only weekends.
Its debut campaign saw Butlin’s recruit its first ever family of Funbassadors, securing 125 pieces of media coverage in the process.
Peter Burling, Brazen Client Services Director, said: “Butlin’s is in the middle of a hugely exciting time with its recently launched ATL campaign, high-quality and ever-expanding entertainment offering and continued builds to its Big Weekender breaks, so we’re delighted to be on this journey with them.
“It’s our job to, educate consumers on the non-stop, action-packed breaks that they can experience at each of its three resorts and we’re pleased that our Funbassadors campaign has already resonated with family around the country.”
Josh Engleman, PR Manager at Butlin’s, added: “We’re delighted to be working with Brazen. They really stood out during the pitch process with their passion for the Butlin’s brand and creative ideas.
“Our first campaign working together has been very successful. Funbassadors has showcased Brazen’s brilliant creative thinking. We’ve got some exciting plans for the year ahead for both our family proposition and Big Weekenders.”
