Britain’s best-selling tea brand, Yorkshire Tea, has launched its first Australian OOH campaign after over a decade in-market, and it’s done so very politely.
In line with the brand’s tongue-in-cheek style, a single creative simply states: “We spent our whole Australian marketing budget on this billboard, so we’ll just level with you. Please buy Yorkshire Tea. It’s the #1 brew in the UK, so we promise it’s nice.”
Yorkshire Tea is famous for its down-to-earth marketing and tea fans will be familiar with its Where Everything’s Done Proper TV campaigns, featuring famous Yorkshire faces including Sean Bean and, most recently, Sir Patrick Stewart.
Yorkshire Tea’s vivid orange billboard was created in-house and is located on the Westgate Freeway just above the popular South Melbourne shopping district.
Already ranked best-tasting black tea in Australia by CHOICE, Yorkshire Tea is growing fast as more Aussie shoppers discover the delight of a proper brew.
Ben Newbury, marketing lead for Yorkshire Tea, said: “We’re chuffed to unveil this campaign in Melbourne as part of our mission to break the tea trance Down Under. While Yorkshire Tea is the number one tea in the UK, not enough Australians know about us and the quality of our brews, so we hope this billboard makes an impression!”
