Leeds-based IMA HOME has launched a new campaign for global appliance brand Hisense to drive brand awareness.
The campaign, which went live last week in the US, features actor and comedian Joel McHale who breaks into a Hisense employee’s home for an impromptu brainstorming session. It was filmed in LA and produced by Chief, a Manchester-based film and tv production company.
The campaign will run until the end of October on paid social and programmatic TV, supported by digital display and product advertising.
The agency developed the channel strategy alongside the creative ideation, in collaboration with McHale’s writing team.
The brand appointed IMA HOME as its lead agency earlier this year to handle its Through The Line activity throughout the US. The agency also works with the brand in the UK and Australia.
Agencies Intermarketing Agency (IMA) and HOME merged to create IMA HOME in August.
Nickii Gray, Chief Executive Partner at IMA HOME said: “This has been such an epic campaign to work on, really leveraging our integrated creative and media offering and we’re delighted with the results.
“Having recently merged with HOME to become a new super agency, our expertise in growing challenger brands is stronger than ever. Our relationship with Hisense globally is something we are incredibly proud of and we are delighted to be on the journey with them”.
Kelley Zhou, Director of Brand Marketing at Hisense USA, added: “IMA HOME has been a pleasure to collaborate with and has delivered a superb campaign once again.
“We’re on a mission to keep it real, using a no B.S approach to consumer electronics. IMA HOME has a solid understanding of our brand ethos, and it really shines through when their campaigns come to life.”
