by
Chris Newbould
As part of the extensive upgrade of Manchester’s Printworks entertainment complex, ADI has installed the first in a series of large-format LED screens and digital signage.
A new 112m sq screen above Printworks’ main entrance on Withy Grove replaces the existing digital display, and is part of Ocean Outdoors’ DOOH network, providing a premium platform for brand advertisers in the very heart of Manchester city centre.
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Procured by Printworks’ owners, DTZ Investors, the huge screen is larger and higher resolution than the previous installation. It features ADI’s new 6mm MT Series product, ensuring the prominent DOOH platform offers exceptional image quality and clarity for full-motion adverts within Ocean’s network.
With Printworks enjoying around 8 million visitors annually, and significant passing footfall, the screen is a premium site for brands targeting affluent consumers, tourists and city-workers.
Drew Burrow, ADI displays division’s head of sales said: “ADI are delivering an extensive
digital installation programme across the exterior and interior of Printworks, and we’re pleased to unveil the first large-format screen by our team. We’ve upgraded this iconic DOOH site, providing an enhanced platform for advertisers in this vibrant area of Manchester’s retail district, situated above the entrance to one of the city’s best-loved entertainment venues.”
