Altrincham digital marketing agency Add People is expanding stateside with the opening of a new office in Austin, Texas, headed up by its new VP of operations, Cameron Smith (pic, centre).
Starting with a team of 10, the Austin office will be developing the US offering for small and medium-sized businesses across the country, building on the existing US client base the agency is already serving.
Smith steps into the role of vice president after seven years at the company, starting as an account manager and moving through multiple roles, including head of the ecommerce PPC department.
The key goals of the Austin office will be to maintain Add People’s award-winning culture with US employees and clients, aided by several long-standing staff moving to the US as part of the expansion.
The core US team will be focused on ecommerce, Google ads and SEO products before introducing other services such as lead generation and CRO.
Phil McNulty, chief operating officer (pic, left), said: “When we started back in 2002, back in the wild west of digital advertising, as an SEO agency, we had a vision for delivering scalable marketing solutions for small businesses, who we felt were underserved. We’re proud to have humbly scaled to be one of the largest agencies in the UK, with over 4,000 clients globally, served by 265 incredible staff – many who have progressed with us, like Cameron.
“Over the last five years, we have been growing our ecommerce client base in the US and Canada. But we have only been able to do this along the East Coast due to timezone restrictions. We have seen really strong growth in this market, and our clients have been very positive about us, so we think it’s time to take the next big step and open up an office in Austin, Texas.”
Cameron Smith, VP Operations, said “I’m really excited to make the move permanent having spent plenty of time in Texas.
Austin is the perfect home for Add People’s stateside operation thanks to its dynamic tech scene and innovative spirit. With a diverse talent pool and a collaborative atmosphere, we’re confident that Austin will inspire our team to push boundaries and deliver cutting-edge solutions for our clients.”
