Freshfield has hired David Adams, formerly head of brand consultancy at Fat Media, as chief operating officer and head of brand.
Southport-based Adams will work across the PR and marketing firm’s offices in Preston and Manchester, and work alongside chief executive Simon Turner on its leadership and growth strategy, directing all business operations.
He will also oversee Freshfield’s brand development service, advising clients on matters such as brand positioning, creation of values and brand strategy.
Turner said: “We are thrilled to have secured someone of David’s calibre and experience.
“Freshfield has a strong foundation with a great client portfolio and team. David will play a key role building on this and developing the Freshfield of the future, creating an environment for success for our clients and our people. He will also play a mentor and adviser role to the team, which is invaluable.”
Previously, Adams founded marketing consultancy The Savvy Partnership, which operated from 2004 to 2013, and sat on the board of Manchester Digital for six years.
Adams said: “David added: “Freshfield has an excellent reputation and it was quite clear early on in my discussions with Simon, just what the potential was at the firm.
“We believe our full-service capability, strong sector experience and commitment to service makes us the ideal partner to help businesses navigate the current challenges, while planning for the future.”
