by
David Prior
York St John University has worked with Bolton agency Absolute on a refreshed identity.
The university commissioned Absolute to develop online brand guidelines which supported the launch of a “bold” suite of new brand collateral.
Adam Hewitt, Deputy Director Marketing and Communications at York St. John University, said: “We’ve worked together so far on introducing the new brand in a creative and engaging way across digital, brand and campaign projects.
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The initial launch in February included refreshed brand assets and a video, with a new website to follow later in the year.
Simon Allman, Creative Director of Absolute, added: “It has been another exciting project in this sector for us. We have a huge amount of insight now, working with Universities across the UK on both brand and digital projects that relate to a new age of students and what they respond to.”
Established in 1999, Absolute also works with Manchester City, Keele University, University of Manchester and Redrow.
