York Minster has appointed Leeds-based Aberfield Communications to provide consultancy services during the implementation of its biggest programme of works in 150 years.
The cathedral is developing a Neighbourhood Plan intended to enhance the “cultural significance and environmental value” of the Minster and its precinct through a range of projects including a new public square and a Centre of Excellence for Heritage Craft Skills and Estate Management (pictured).
Aberfield will deliver a programme of PR and communications activities plus web and social media services for these plans and more, raising awareness and excitement on a local, national and international stage.
Alex McCallion, Director of Works and Precinct at York Minster, said: “[We} needed an agency that would be able to successfully tell our story around how significant these plans are to safeguarding the Minster’s future.
“It was Aberfield’s audience led approach and desire to be a positive influence that really captured our attention as being the agency to do this for us.
“Aberfield demonstrated a deep understanding of the challenges the Minster faces, and a combination of their local knowledge and connections, experience in working with other complex and sensitive regeneration projects and collaborative approach meant that they were a perfect fit.”
Ian Briggs, Director at Aberfield, added: “We’ve kick started with PR, web and social media support around its Centre of Excellence… Our role will also involve creating a calendar of PR activity that supports the Neighbourhood Plan more broadly, including further individual projects, whilst building advocacy and support among the York community and beyond.”
