Aberfield Communications has been appointed by Yorkshire brewer T&R Theakston, as its strategic PR and communications consultancy.
The Leeds-based PR, social media and brand communications agency will act as the Masham-based brewery’s lead agency, delivering an integrated PR and marketing campaign.
Theakston, founded in 1827, is the second-largest family run brewery in the UK and is best known for its Old Peculier ale.
Simon Theakston, joint managing director at T&R Theakston, said: “We were impressed not only with the team’s creativity and enthusiasm, but also with how easily they could get to grips with our brand and objectives in such a short period of time.”
Tim Downs, director at Aberfield Communications, said: “As genuine fans and with a team of beer enthusiasts, we jumped at the chance to work with them and there is a tangible excitement to get started.
