New head of performance at Prospa Media

Prospa Media, an ecommerce growth agency from Manchester has named Laura Wyatt as head of performance.

Wyatt joins Prospa with 15 years of Digital Marketing experience, departing London-based agency Clicky Media, where she was Lead Account Director. Before her five years at Clicky Media, Laura was owner of Black Goose Digital and has held numerous senior roles in the digital marketing space. The head of performance position is a new role for Prospa.

Wyatt said: “I’m super excited to be joining Prospa Media during this pivotal growth phase. The company’s standout performance in 2023 is a testament to its dedication to excellence. Prospa’s dedication to pushing boundaries aligns perfectly with my own passion for delivering outstanding results, and I’m looking forward to bringing my experience into play, contributing to innovative strategies for clients in 2024. Here’s to a year of substantial achievements and shared success.”

Prospa has doubled both revenue and headcount over the course of 2023. Offering advertising on Meta, Google and Email for ecommerce stores in the fashion space, Prospa now boasts a roster that includes Maison de Fashion, Sockshop, Glenmuir, Hiut Denim and many more.

Jack Smith, Prospa Founder and managing director, added: “Laura joins the team at a crucial time in our journey, we’re taking on big ticket clients with equally big target for 2024. I’m excited for Laura to get stuck into the strategy for our brands and for the experience that she’ll bring to the team.”