Love Paper, a global campaign promoting the attractiveness and sustainability of print, paper and paper packaging, is launching a brand new initiative for the industry to collectively champion paper and sustainability to consumers and businesses.
Even in today’s digital world, paper remains unique in its ability to touch our lives. Paper is renewable, recyclable and the natural support of new ideas and creativity, although many misconceptions remain, particularly around paper’s sustainability.
37% of European consumers believe that paper and paper packaging are bad for the environment, according to paper, print and packaging paper industry initiative Two Sides’ 2023 Tracker Survey, while only 18% believe the paper recycling rate exceeds 60%. In fact it’s 79%, the highest of any material in Europe, according to European industry body CEPI’s 2023 figures
“Running from the 3rd-7th February, we encourage all printers, paper merchants, packaging manufacturers and all those who operate within the sector to support Love Paper week and use the materials available to inform their clients, customers and consumers more widely, why paper is such a sustainable, effective and attractive medium,” said Josh Birch, campaign manager for Two Sides UK.
“Whilst the 1st year will have modest activity, the goal is to grow it year-on-year to be a truly recognised week amongst the industry, businesses and consumers alike. We want to mobilise everyone in the world of paper, from direct mail and print publishers, to sack paper and corrugated card, to celebrate Love Paper Week.”
