The Co-op has revealed its first television campaign of the year, with a focus on the nation’s love of curry.
Feel The Heat also promotes the brand’s commitment to only source British fresh meat, by featuring a number of curry recipes.
“As a convenience retailer, the Co-op is at the heart of local life. We are here to serve the community great quality food and help shoppers make those mid-week evening meals more exciting and delicious,” explained Ali Jones, Customer Director at Co-op.
“We know that food really brings people together and when it comes to curry, it turns into a competition about who can handle it the hottest. We want to create a conversation which the whole nation can relate to and encourage discussions around the dinner table.”
