AHOY completes brand overhaul for mental health scheme

Various other assets, including marketing collateral, fact sheets, stationary and merchandise, were also created by AHOY.

Mark Stringer, managing director of AHOY, said: “Colour is incredibly emotive, and throughout this project it became quickly apparent that there was not one single colour palette that could summarise all the thoughts and feelings of the younger generation, which is why we went with many.”

Michelle Sault, head of extended services at MindSpace, hailed an “exceptional design that has a real affinity with the young people”.

She added: “MindSpace has quickly gained a fantastic identity and the rebrand has allowed MindSpace to secure new commissioned projects and the number of enquiries have doubled. AHOY are a talented group of people!”