Digital PR Account Manager

It’s our people who make Embryo what it is. We’re a digital marketing agency and we’re curious about the things others miss. We see problems from a different angle. And we’re focused on the things that matter to our clients and their customers.

Most of all, we’re all in this together. Our team of experts share their knowledge to deliver results that transform our clients’ businesses. So we’re always looking to meet the best and brightest digital marketers in the northwest to work with us.

Looking for a new challenge? Love to go above and beyond? Curious? We’d love to hear from you.

The Digital PR Account Manager will be responsible for leading account strategies and budgets, managing the day-to-day on accounts and generating media coverage through Digital PR campaigns, newsjacking and press office tactics.

You will ideally have a track record of ideating out of the box campaign ideas that have landed notable placements and links across a range of sectors.

Duties and responsibilities

• You will be responsible for your assigned accounts, leading the strategy to ensure we’re meeting KPIs.
• Leading ideation to discover new and exciting angles that excite the clients and the press.
• You will be leading client calls and ideas presentations.
• Strong awareness of the news in your day-to-day, identifying newsjacking opportunities for your clients.
• Responsible for reporting on all account activity to both the Digital PR Lead and your clients.
• Confidently ghost write comments and quotes.
• Drafting press materials and onsite content.
• Developing and building upon your already strong relationships with journalists across a range of sectors.
• Monitoring and replying to media requests.
• Building targeted, bespoke media lists.
• Working alongside other delivery channels, particularly SEO, Content, Data and Creative.
• Supporting the Digital PR Lead develop effective new processes and ways of working for the team.

Skills

• Desirable – Three + years of working in PR either in-house or in agency
• You’re well versed in Digital PR tactics and the modern media landscape
• Desirable – You have experience leading traditional PR tactics/strategies and have examples of this
  You understand terms such as organic visibility, reactive newsjacking, and proactive / product PR and are comfortable executing an array of PR tactics in your strategy
• You fully understand the importance of SEO in Digital PR and would be comfortable discussing this with clients
• Curious – You have a keen interest in current affairs, breaking news, and trend cycles and can confidently tap into this with your client base
• Creative – You have a creative flair and enjoy out of the box thinking
• Attention to detail – Your grammar skills should be impeccable with attention to detail in press releases, pitch emails and client communications
• Communication – clear and confident communication skills both internally and externally
• You can confidently lead client calls and updates as well as internal meetings
• You have a track record of securing notable press placements and pivoting account strategies
• You are confident in spotting a good news angle or story, pitching it to the client, and seeing the process through from start to finish
• Experienced in end-to-end management of creative campaigns – including both smaller and bigger budgets
• Not essential, but a plus is you have experience of working with influencers
• An organised and positive person who willing to learn, and open to new ideas and ways of working
• Someone who wants to contribute effectively and work as part of the team

Why Join Us

• Private health and dental care
• 50% off your gym membership
• We're Perkbox members
• Hybrid Working
• Full day off on your birthday
• Yearly company trip. If company goals are achieved, #TeamEmbryo are whisked away on a company trip. In 2024, we spent three amazing days in Marrakesh!

Interested in joining? Click the link below to apply.