Opinion

Jonathan McNamara, co-founder and CEO of digital consultancy RetroFuzz discusses the trends most likely to impact the industry in 2019.

Digital stress is now ‘a thing’ according to health specialists; and technology’s relationship with stress is a key theme– highlighting how consumer’s digital experiences could actually be stressing them out.

Richard Hanney, Head of Strategy and Creative Copy at ilk, discusses how to get over the initial sting of creative criticism and turn it into a productive force.

 

When we decided to send a £400 leather jacket over to the United States, in the hope it would get worn by fashion blogger Adam Gallagher, we weren’t aware that this would be the start of something big, writes Nathan Alexander, CEO at global fashion brand, BODA SKINS.

Tim Downs, director at Aberfield communications, looks at whether Channel 4’s move to Leeds will change the region’s PR landscape, as well as its TV.

Rachel McDonald, managing director of Dentsu Aegis Network North, and her team commissioned a global survey of 1000 Chief Marketing Officers from Tokyo to Manchester to find out how brands can win in a digital economy.

Steve McCarron

Business-to-business marketers have it tough. To be a successful agency partner, we need to understand the challenges of B2B and then set-up accordingly in order to really add value, writes Steve McCarron, managing director of gyro Manchester.

It’s no secret that everyone is trying to get under the skin of Gen Z: the generation that’s set to start dominating the workplace, writes Laura Cavanagh of Aberfield Communications in Leeds.

Katie Wadsworth, PR Consultant at Leeds-based Aberfield Communications, asks if there’s more to achieving a work-life balance than yoga workshops and free fruit.

Being involved in the ever-changing tech industry, the future of technology is of pivotal importance to Dreamr, and we fully embrace the acceleration of innovation in this arena, writes Jack Mason, CEO of Dreamr.

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