Kineta Kelsall is founder and director of School of Social, a strategy and training business focused on social media.
Kelsall is well known within the North West agency world, having previously held senior roles at Jellyfish, Tangerine, The Juice Academy, Smoking Gun and The Co-operative Group, before starting up her own business a year ago.
Since setting up School of Social a year ago, she shares a recent week in her life…
Monday
I start the week strong, jumping into a strategy session with my client, a global retailer, and its social creative agency. Our focus is on ensuring that all creative ideas are rooted in the strategy that I, alongside the client, have developed for Christmas, and that they support the overarching brand platform. Consistency is key!
Every day, I carve out an hour to step away from the screen and into the fresh air. Walking is my way of hitting reset and unscrambling my very busy brain. When I’m in London, you’ll find me at 1Rebel for a cheeky session – it’s like a HIIT class on steroids!
Tuesday
Today, I dedicate my time to developing training content. I create a session for an agency client which focuses on social media measurement (organic and paid). I work closely with my creative director, whose brilliance makes School of Social’s content memorable and easy to digest. The training will focus on ensuring that social gets the credit it deserves in reporting, looking at measurement solutions, and qualitative reporting tactics that demonstrate the value of the work being delivered.
Wednesday
Earlier this year, I shared the exciting news that I’ve been appointed as a LinkedIn Learning Instructor, working with the lovely team at the platform to develop and present content for its e-learning hub. Today, I have a call with LinkedIn to finalise the details for recording my first session. We’re gearing up for a late September kick-off, and I’m super pumped about it!
Thursday
I wrap up the work week with a client strategy debrief. We reflect on the recent social video activity across paid and organic global channels, discuss key learnings from the campaign, as well as future initiatives. It’s a deep dive into performance, with a focus on how we can improve what we do next. We examine what worked, what could be improved, and what to avoid. The social landscape is forever-changing, and being open and transparent is so important for future continued success.
Friday
I have a couple of new business calls today with prospective clients who are interested in social media training. I take briefs on any new client’s learning objectives, team capabilities, and skill gaps. With this information, I’m able to develop a bespoke agenda tailored to the client’s needs, focusing on creative strategy for social. I always strive to make my training as relevant as possible to the client’s industry, encouraging customisation so I can truly step into their shoes during the session – this also makes the training actionable.
It’s Friday and I make a point of switching off work on time, unless there’s a pressing client deadline. During summer, I make the most of being outdoors, which includes a cheeky stop at the pub tonight, did someone say wine?!
