Given such a large number of entries, a number of companies and organisations will be disappointed not to have been shortlisted and we’d like to thank those concerned for their time and interest.
A big thank you goes to all of our outstanding judges on this year’s panel – you can see the full list here.
The Northern Digital Awards 2020: The Shortlist
Best Digital Marketing Campaign – Retail
- Cedarwood Digital & Watches2U – Driving Online Growth Through PPC
- Circus PPC & Miele – Immer Besser, Forever Better
- Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
- Cool Blue Brand Communications & Sleepeezee – Everything’s easy, when you Sleepeezee
- Evolved Search & River Island – Building results with on–trend digital strategy
- Intermarketing Agency & adidas – Copa 19, Creators Unite
- Luxury Flooring & Furnishings – Generating a 1300% return and £1m in revenue through an agile Paid Search strategy
- Verizon Media, Mediacom Edinburgh & Subway – Xbox Scratch Card: Play to Win
Best Digital Marketing Campaign – Finance
- CandidSky & Evolution Money – Blended Digital Campaign
- Code Computerlove/Mediacom North & Equity Release Supermarket – Capitalising on the value of a brilliant customer experience
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search & Money Guru – How much is your Data worth?
- MediaCom North & Skipton Building Society – Lifetime ISA PPC
- MountDigital & UKDS – Using data and efficiency to deliver rocket fuelled growth
- Skipton Building Society – Facebook Live ISA Specialists Campaign
- Worship & Aldermore Bank – Callback Form Optimisation
Best Digital Marketing Campaign – Travel / Leisure
- Arriva Rail North / Northern – Flash Sale
- Trunk & Greene King – Winning loyal fans during the summer of sport
- Trunk & 32Red – A series of legends
- Ginger Juice for South African Tourism – ‘Discover Your South Africa’ Campaign
- Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
- Marketing Manchester & Manchester BID – Halloween in the City
- Route Agency & First Leeds – Leedscity Bus / Getting there for you
- Wavemaker North & Great Western Railway – Arrive Ready
Best Digital Marketing Campaign – Entertainment / Sports
- Trunk & Greene King – Winning loyal fans during the summer of sport
- Trunk & 32Red – A series of legends
- Blueclaw & ProTipster – VAR from Perfect
- Evolved Search & tombola – Taking a bet on a content–led approach
- Grapple Agency & Hisense – TVs / Incredible Moments
- Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
- Sheffield United Football Club – #WeAreBlades Sheffield United 19/20 Season Ticket campaign
- twentysix & Free Super Tips – The ‘Premier League Pie Taster’ competition
Best Digital Marketing Campaign – Third Sector
Judges chose not to release a shortlist for this category. The winner will be announced on the night.
Best Digital Marketing Campaign – Public Sector
- Bradford College, Forward & Thinking and Media Partnership – Ready When You Are Campaign
- Republic of Media & The Scottish Government – Changing Risky Driving Behaviours
- University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign
Best Digital Marketing Campaign – Health & Beauty
- Lifeways – Homes Not Voids
- Tailor-Made Media & VÖOST – #LittleChanges
Best Digital Marketing Campaign – FMCG
- 9xb.com – Freee by Doves Farm Foods
- Intermarketing Agency, Mediacom & KIND® Snacks – ‘The Whole Package’ Paid Social Campaign
- Kagool – FMCG Digital Census Campaign
- Mosquito & Horlicks – #MyHorlicksMoment
- twentysix & Yorkshire Tea – Campaigning for a proper #teamoji
Best Digital Marketing Campaign – B2B
- Don’t be Shy & Escape Hunt – Escape the Office
- Don’t be Shy & Promethean – The State of Technology in Education 2019/20
- Evolved Search – Evoluted Drive SEO Success for Peak Indicators
- Evolved Search – Lending an expert hand to ABC Finance
- Six & Flow & AdRoll – Conversational Marketing
- Six & Flow & Airswift – Inbound Marketing
- Six & Flow & Drift – Digital and physical event marketing and community building
- Stein IAS with Trelleborg Marine & Infrastructure – Smart Marketing, Marketing Smart
Best Digital Marketing Campaign – B2C
- Trunk & Greene King – Winning loyal fans during the summer of sport
- Bind & TyresOnTheDrive.com – Using digital marketing to sell more tyres & save the planet
- Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
- connective3 & thortful – Building links and inspiring purchases through Strategic Creativity
- Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
- Evolved Search – Driving Select Car Leasing’s performance to Pole Position
- Evolved Search & Tombola – Taking a bet on a content–led approach
- Republic of Media & The Scottish Government – Changing Risky Driving Behaviours
Best Affiliate Campaign
Best Low Budget Campaign
- Acquiro Digital & I Love Wallpaper – Filtered Homes
- BrightRED Digital & Sutton and Co. – Telemarketing Stress to Online Success
- Digitaloft & The Institute of Contemporary Music Performance – Fake Followers
- JBH The Content Agency & FOOTY.com – Ranking Sports Stadiums by Fan Experience
- Route Agency & Premier Kitchens – Spending Smart
- Salesfire
- Thrive Creative & Cheshire East – Connecting Cheshire
Best Integrated Campaign
- Arriva Rail North / Northern – Let’s Go, 2019 Brand Campaign
- Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
- Cool Blue Brand Communications & Sleepeezee – Everything’s easy, when you Sleepeezee
- Intermarketing Agency & adidas – Ultraboost / Ultraboost 19 Foot Locker
- iProspect Leeds & Parkdean Resorts – Bridging the Online Offline Divide
- Kagool – FMCG Digital Census Campaign
- The SEO Works help Rab Scale new Heights
- Thrive Creative & Cheshire East – Connecting Cheshire
- University of Central Lancashire, Mediacom North & Access – Together Undergraduate Student Recruitment Campaign
Best Use of Video
- Activity Alliance – Who says?
- Trunk & 32Red – A series of legends
- INIT Creative – #Nomoreknives video
- Local TV – Northumbrian Water Group Innovation Festival
- Marketing Manchester and Manchester Histories with One Smart Cookie – Peterloo Visitor Film
- MediaCom North & Skipton Building Society – Captify Brand Video Test
- Republic of Media & The Scottish Government – Breathtaking Roads for Scotland’s Bikers
- Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience
Influencer/Outreach Campaign
Best Website
- Don’t be Shy & Promethean – Atlas
- Don’t be Shy & Promethean – ResourcEd
- JEKBEE & VEKA – Combining SEO & UX for Ultimate Performance
- META & Chapter 8 Shop ecommerce redesign grows B2B sales of chevrons
- Parallax & Leeds Bradford Airport – Website Overhaul
- Propeller Digital & Bistrot Pierre – New Website 2019
- Ryze Agency & Datum360 – Brand Experience & Marketing Website
- Stein IAS and Trelleborg Marine & Infrastructure – The SafeTug 360º Experience
Best App
- Cantarus & College of Optometrists – MemConnect Mobile App
- Shout Digital – Great Exhibition of the North App
- Shout Digital – ‘Imagine an airport experience your customers will love’, Newcastle International Airport
- Sykes Holiday Cottages – My Sykes App
Best PPC Campaign
Sponsored by connective3
- Bind & TyresOnTheDrive.com – Using PPC to sell more tyres & save the planet
- Circus PPC Agency & Miele – Immer Besser, Forever Better
- Custard Online Marketing Ltd & Opie Oils – Granular Targeting Fuels 1913% ROI
- Hillsgreen & Nourish Fit Food – Diverse Audience Acquisition
- Mabo & Bannatyne’s – Bannatyne Health Club Got Their Google Ads Fighting Fit with Mabo
- Mabo & UK Tactical – Mabo Combat PPC For Military Equipment Provider
- The SEO Works & Denby – Serving A Dish Full of Success
- UK Trade Furnishings Ltd t/a Luxury Flooring & Furnishings – Generating a 1300% return and ¬1m in revenue through an agile Paid Search strategy.
Best SEO Campaign
Sponsored by connective3
- Click Consult & Liverpool ONE – ‘Be Our Guest – Welcoming Record Numbers to Liverpool ONE’
- Digitaloft & Veygo – Driving SEO Success with Digital PR
- Evolved Search – Driving Select Car Leasing’s SEO performance to Pole Position
- Evolved Search & Money Guru – How much is your Data worth?
- Evolved Search & Tombola – Taking a bet on a content–led approach
- Turtle Wax & Mosquito – Digital Road Map
- twentysix & Free Super Tips – Achieving the top spot through integrated SEO
- Wavemaker North x TPE – How Northern Cities Got Their Names
Best Use of Social Media
- Big Brand Ideas & Nextbase – Connecting with Christmas shoppers for Nextbase
- Bray Leino LTD & Covonia – Feel the Power/ ‘Grow a pair’
- Havas Media UK, Socialyse & BBC – BBC One’s Line of Duty
- icelolly.com – Show Us Your ROAS
- Jam PR & Argos Pet Insurance – The ‘pawfect’ companion for pet lovers
- Mosquito & Zoflora – Crufts 2019
- Pole Star Digital & Patient Claim Line – Scaling Social Media for Massive Real–World Returns
- Skipton Building Society – Facebook Live ISA Specialists Campaign
Best eCommerce Website
Sponsored by PureClarity
- Aware Digital & Nemesis Now – Magento 1 to Magento 2 Migration
- IGOO & Peaches and Cream – Shopify Migration
- META & R&R Country grow equestrian business with bespoke Shopify deployment
- The Bigger Boat & Little Tikes
- Visualsoft & Simon Jersey
Best MarTech
- Adzooma – Simplify, Automate and Improve Your Online Advertising
- Performance Horizon Ltd T/A Partnerize – Partnerize Partner Automation Platform
Best Digital Tool or Software
- Adzooma – Simplify, Automate and Improve Your Online Advertising
- Blue Mantis & Penstripe – My Penstripe
- PureClarity – Intelligent Ecommerce Personalisation Platform
- RapidSpike – Monitor, Protect & Improve Your Website
- Salesfire
- Shout Digital – Newcastle United Stadium Tour
- SmartSearch
- Stein IAS – Digital Marketing Transformation Framework
- Tribus Digital & Willmott Dixon – mi|pre–enrolment
Search Agency of the Year
- Blueclaw
- Cedarwood Digital
- Circus PPC Agency
- Click Consult
- Digitaloft
- Evolved Search
- Mabo
Social Media Agency of the Year
CRO Agency of the Year
Best Small Digital Agency of the Year
Sponsored by PureClarity
- Cedarwood Digital
- Digitaloft
- Don’t be Shy
- KascAid
- The Bigger Boat
- Thrive Creative
- Trio Media
Best Large Digital Agency of the Year
Sponsored by Calibre
Young Digital Marketer of the Year
- Don’t be Shy – Jake Patrick
- Louis Hunt – MountDigital
- Mabo – Matthew Soakell
- The Bigger Boat – Mark Jenkins
- Wish – Danielle Wright
Integrated Agency of the Year
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