Part of Digital City Festival 2024
Whilst AI will never replace human creativity and imagination, it can be harnessed to support the creative process and the use of AI by creative agencies is increasing as a result.
Whilst AI produces content that can be finessed by those working at creative agencies to create a final offering for their clients, there are some fundamental intellectual property issues that agencies need to be aware of if they are moving in this direction.
This event will cover a number of legal pitfalls that agencies should avoid when they are creating content using AI and will also refer to the AI Act and its relevance to creative agencies.
