Manchester fintech firm, Bankifi, has launched its first app aimed at sole traders and small businesses.
If Agency was appointed to name, brand and create a launch campaign for the Go Get Paid app.
“We’ve done a lot in the Financial Services sector but this was different. We are talking to people who do their own books and invoicing/chasing,” explained Christian James, Founder and Manging Director IF.
“They are small business owners who wear lots of hats and ultimately want to be serving customers and making things not doing admin. They hate chasing payments – it’s embarrassing, time consuming and they don’t want to be the bad guy…..why should they. Go Get Paid takes that all away. Genius.”
IF said the campaign delivered 44,677,674 impressions with a 22% sign up rate.
“We are on a mission to help 2 million small businesses globally by 2024,” stated Sian English of Bankifi.
“IF have done an amazing job helping us launch Go Get Paid – they got right to the heart of how this app can make a real difference to the lives of our audience. Then brought it to life beautifully.’
Bankifi has recently undergone growth in the UK and internationally, following a £4m investment round in August.
