Media Agency Group is launching Orb of Night, GHOST Fragrance’s newest product, in a large-scale, multimedia national campaign.
The campaign is running nationally across December and sees the brand launch of Orb of Night alongside the promotion of selected gift sets.
Producing many of the nation’s favourite feminine scents, GHOST Fragrances celebrated its 20th anniversary in 2020, and the brand has successfully made its mark in the world of fragrance with a library of perfumes that enable women to feel feminine, sophisticated and empowered.
Louise Rigley, senior brand manager at GHOST Fragrances said: “We are really excited about the collaboration between Ghost Fragrances and MAG. Their experience in managing national campaigns and their approach to working as an extension to our team has been incredibly helpful. Using their expertise to create the perfect strategy for targeting the audiences we were trying to capture during such a busy Christmas period has got off to a flying start and we are excited to see the results.”
Danielle Hewitt, associate director at Media Agency Group, added: “We are extremely pleased to have been appointed by Ghost Fragrance to lead with their media planning and campaign execution and have thoroughly enjoyed working with the Ghost team. It is exciting to be launching the new product across a multi touchpoint campaign that will speak to consumers across many environments.”
