IRN-BRU prescribes optimism ahead of Euros

IRN-BRU has released a new campaign ahead of Euro 2024.

Created by Leith, the new ad diagnoses some rarely seen symptoms appearing among Scotland fans.

Directed by Seb Cardinal, the advert will appear on social media and video on demand. It will also appear on television, including shows Gogglebox, Fortune Hotel, Coronation Street, and Late Night Lycett.

It’s believed that up to 200,000 members of the Tartan Army could be traveling to Germany for the Euros.

The media agency is the7stars.

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