Leeds and Manchester-based brand growth agency Tomoro has secured the retained account with Connect Fibre.
Connect Fibre, a leading full fibre network operator and broadband provider, is dedicated to delivering fast, reliable, and affordable full fibre broadband technology to underserved communities. With substantial backing from Foresight Group, a multi-million-pound investment has empowered Connect Fibre to swiftly enhance connectivity across homes and businesses throughout the UK.
Connect Fibre places a strong emphasis on supporting local communities by prioritising local recruitment and investing in community and charity groups. Additionally, it offers a 150Mbps social tariff, ensuring accessibility to premium services at fair prices.
Currently, Connect’s network spans across selected areas in Derbyshire, Nottinghamshire, Yorkshire, Essex, and Cambridgeshire.
Tomoro’s brief is to reposition Connect Fibre, create new brand guidelines and then execute creative and tactical campaigns across the UK using an innovative approach to customer acquisition and retention that will cut through as a challenger brand in a market dominated by high-spending competitors.
Tomoro will then work alongside Connect Fibre’s in-house marketing team to deliver high-performing campaigns and brand awareness.
“Connect Fibre chose us based on our ability to grasp their hyper-local marketing requirements and their aspiration to enhance brand awareness through compelling storytelling. Leveraging deep customer insights, our creative approach showcased how they can truly stand out. We’re thrilled to lead the charge and commence crafting a narrative of connectivity that truly engages and resonates. Our collaboration isn’t just about connecting fibre; it’s about weaving a rich tapestry of stories that leave a lasting impression on consumers,” said Stuart Arundel, founder of Tomoro.
This partnership arrives at a pivotal moment, as the demand for high-speed, reliable, and creatively enhanced digital connectivity continues to surge. Tomoro Agency, known for pushing creative boundaries, is set to unleash its ingenuity to enhance Connect Fibre’s awareness and positive 5 star reviews.
Sinead Gilbert, head of marketing at Connect Fibre, added: “We chose to partner with Tomoro to get their help in developing our brand story and creative marketing approach. Through their 12 week Rise&Shine process, it has allowed us to find our white space and uniquely position ourselves in a fiercely competitive market. Their creativity and understanding has also shown us how we can get cut-through at a hyper-local level. We’re thrilled to be working with Tomoro and have them support us on our brand journey.”
