London/Denver based agency Realtime will be working with The Health Lottery following a competitive agency search and selection process managed by Manchester’s The GO! Network.
Supporting more than 3,300 community projects since its inception in 2011, every month a different region benefits from the Health Lottery draws that take place.
Realtime will be working closely with the organisation to provide the strategy, planning, buying and creative for The Health Lottery’s Digital Media across 2024.
The Health Lottery initially approached The GO! Network looking for an agency partner with the capabilities to combine creative, media planning, and execution across primarily digital channels to help support their 2024 vision.
Mark Nash, marketing director at The Health Lottery, said: “We wanted an easy way to tap into agency recommendations, helping to identify and filter through who had the potential capabilities to eet our requirements”.
After meeting with a shortlist of qualified agencies and a final three-way competitive pitch, Realtime’s strength of response against the pitch brief led to its appointment.
“It was a strong spread of agencies, all of whom we had good chemistry with and early conversations – but ultimately, Realtime Agency gave the strongest response against our pitch brief,” said Nash.
Simon Watson, VP of sales (EMEA) at Realtime Agency, added: “We were thrilled to discover that the Health Lottery, a supporter of countless valuable causes across Great Britain, has chosen Realtime Agency as its paid media and creative agency of Record. It’s an honour to be part of this next chapter in their growth journey.”
The teams will be working together throughout the year, effective immediately.
