North East-based paid marketing specialist Tom Chandler has announced the launch of his own agency, The Digital Lighthouse.
Formerly Mediaworks’ paid media head, Chandler says the agency will “unashamedly focus on his core specialisms and dedicated expertise in paid performance media.”
He added: “Performance media became more than just a job for me, and when I realised that, I knew I wanted to take full control of my future and that of the people I’m keen to help. Performance media has become a fascinating passion of mine, so the progression to launch my own agency felt like the most natural one.
“There will be no generalists at The Digital Lighthouse. Client investment will be utilised directly on deploying our skilled and experienced experts for best client returns, ensuring no unnecessary layers between client and delivery support.”
As well as working directly with clients, The Digital Lighthouse has outlined ambitious plans to also support existing agencies with paid media expertise, consultancy and execution, as well as offer support and guidance to schools, colleges and higher education establishments in helping those in education with practical guidance on contemporary paid media and paid digital performance trends.
The 27-year-old has also announced Tangent CEO, Leigh Gammons as non-executive director at The Digital Lighthouse. The pair spent time together during Gammons’ brief period as Mediaworks’ chief customer officer.
The newly appointed director said: “There’s little doubt Tom’s one of the brightest, most dedicated and well-connected operators in performance marketing in the North of England. It was an honour to be approached by him to help him steer The Digital Lighthouse’s business operations from the sidelines.”
Chandler’s CV also includes speaking slots at Brighton SEO in 2023 and Google’s Think FinTech in Dubai in 2022. He also helped his former employers become members of the Google Exec Circle in 2023, achieve Google Premier Partner status in 2023 and 2024.
