Leeds-based sports media business Planet Sport and premium ticketing platform Seat Unique have announced a partnership which will see Seat Unique become the Exclusive Hospitality and Premium Ticketing Provider across Planet Sport’s network.
Described by former Wales rugby player and Seat Unique ambassador, George North, as a business that “understands that fans hold the power to creating extraordinary memories at live events”, Seat Unique is “committed to transforming the premium ticketing industry, placing a strong emphasis on providing increased fan access to exceptional VIP experiences in a safe and secure online space.”
Through the Seat Unique platform Planet Sport fans will have unparalleled access to official hospitality packages and premium tickets to many in-demand events including every Formula 1 Grand Prix, The FA Cup Final at Wembley Stadium, Royal Ascot, and much more.
The business is partnering with Planet Sport, the UK’s largest independent sports publisher, to engage its monthly audience of more than 22 million fans with a variety of Seat Unique advertising and branded content activations.
Seat Unique will also promote its brand to Planet Sport’s audiences by sponsoring several exclusive content features focused on key events in the sporting calendar across the publisher’s network of titles including PlanetF1.com, TEAMtalk, Football365 and Planet Rugby. As a result, Seat Unique will benefit from Planet Sport’s best-in-class, high-impact display advertising. This will be coordinated with sponsored content across Planet Sport’s social media and external channels which reach a further 100 million users every month.
Planet Sport’s chief commercial officer, George Odysseos, said: “Here at Planet Sport, we’ve followed the rise of Seat Unique for some time and have been really impressed with their excellent proposition and platform allowing fans to access premium experiences both in sport and beyond.”
Seat Unique CEO, Robin Sherry, added: “This collaboration unites Planet Sport’s expertise in content creation and award-winning journalism with our unwavering commitment to delivering unforgettable experiences for sports fans.
Our shared objective is to create the ultimate fan experience by seamlessly blending exceptional content with unparalleled access to premium tickets and hospitality packages. Together, we are reaching millions of passionate sports enthusiasts, enabling them to enjoy unparalleled experiences while cheering on their favourite teams.”
