Sports promoter Eddie Hearn, together with music and TV personality Big Zuu, are announcing a heavyweight new deal as Drip – Big Zuu’s new British canned natural mineral water, becomes Matchroom Sport’s official water partner, with support from Prohibition PR.
Launching with a Drip presence at the McGrail Vs Leach fight in Leeds last night (April 27), the partnership is being supported with a viral video stunt showing Zuu and Hearn squaring up.
Matchroom Sport chairman Hearn said: “You need to have the right minerals to succeed in boxing – and Drip definitely delivers the gold standard when it comes to a refreshing can of water. Big Zuu and the team are shaking things up and we’re delighted to have them on board for our big fight nights.”
The viral video stunt is the latest of several high energy performances from Zuu promoting the launch of Drip across TV, social and even a live freestyle on prime-time gameshow A League of Their Own.
Zuu states that he’s on a mission to transform the way we drink water – encouraging people to ditch the plastic and embrace alternative ways of staying hydrated:
“I was sick of drinking water that didn’t taste good. And you know, water doesn’t have to be boring. I’m into great taste, so the experience of hydrating with bottled water wasn’t working for me. The waste, the pollution from plastic water, it’s all toxic, and it’s especially bad in London. That’s when I decided to switch things up and launch Drip.
“It’s mad how successful it’s been. Obviously, we worked hard on the branding and positioning and that’s why we were so keen to partner with Matchroom as a drink partner – plus I’m a huge boxing fan so it felt like a natural fit. We want people to want to be seen drinking Drip. And obviously, hydration and performance are so linked, so a partnership with Matchroom was a no brainer for us. Eddie has been great – we obviously joked making the video. All I’m saying is… saved by the bell Eddie, saved by the bell.”
Drip is stocked in national retailers including Morrisons and WHSmith and offers a canned alternative to still and sparkling water. The product has sustainability at its core – using aluminium and saving 95% of the energy it would take to make a plastic bottle or carton. Drip also provides consumers with a heightened hydration experience, by naturally filtering the water through layers of chalk with the water containing essential minerals such as calcium and magnesium from deep within England’s South Downs, providing feel good benefits, as well as the ultimate hydration.
