Bury-based Cruise Club UK has started a full-scale digital transformation with BANC.
The Manchester digital agency will manage the project throughout, to help the cruise provider increase its digital presence and drive online business.
“We’ll be ramping up their paid media activity, so that Cruise Club UK can fully showcase the very best offers they have – ones that aren’t available anywhere else on the market,” explained BANC’s Head of Digital, Kate Woods.
“Their improved email and CRM activity will also benefit them. Customers who sign up will not only get the best offers delivered to their inbox before anyone else, but they’ll also get personalised offers and holiday emailed to them too. Thanks to this, users will be able to access Cruise Club UK’s 5-star customer service the way they like, both online and through the call centre.”
It comes as increasing numbers of cruise booking are done online.
“The digital transformation of Cruise Club UK will continue across updates for the website too,” continued Woods.
“We’ll be creating additional website content for users who want to know more about cruising, so they can improve their user journey across all channels. Ultimately, the website will become an easily accessible one-stop shop for the best cruises on the market, suited to all budgets and holiday types, all without compromising on the brand’s excellent 1-2-1 customer support.”
