Armed with poll results that revealed Brits waste 37 hours a year agonising over what to eat, Dolmio has partnered with TV/Radio personality and 2023 I’m A Celebrity winner Sam Thompson to launch its first-ever Drive-Thru at Sandbach Services on the M6, one of the UK’s busiest service stations.
Dolmio’s poll showed that indecisive diners are hamstrung by lack of inspiration (31%) confusion over what to cook with existing ingredients (23%) and being too busy to think about it (21%), so the Drive-Thru will dish out ready-to-cook Dolmio meals to commuters and travellers, showing how simple dinner decisions can be when armed with the right ingredients.
Opening the doors to the Drive-Thru yesterday, Thompson, who is all too familiar with dinner indecisions said: “When it comes to that final meal of the day, I know the struggle is real. Though pasta is my go-to comfort meal whenever I’m feeling unsure. So, you can imagine how excited I am to be part of the Dolmio Drive-Thru. If you’re a penne fiend like me, their DIY Stir in carbonara bundle is the one!”
Sian Gavin, senior marketing manager at Mars Food & Nutrition added: “Day-to-day life can be hectic and we’re forever having to make decisions, so choosing what to have for dinner is just another thing added to our plate. With the Dolmio range, dinners are made simple yet delicious and you can add twists to make it your own. And, as the majority of jars are packed with 95% vegetables, consumers are easily getting one of their five a day in every portion, helping to provide a balanced healthy diet. We look forward to inspiring our drive-thru customers this week.”
Located at the M6 Sandbach Northbound Service station, drivers have until 7pm this evening to pick up their free dinner bundle from the Dolmio Drive-Thru, which caters to a range of different tastes. The Drive-Thru provides customers with the ingredients to create delicious meals like Bolognese-inspired tacos, a creamy carbonara and spicy baked potatoes, all with Dolmio’s best selling products.
The Cheshire Drive Thru debut will be followed by a further central London pop-up this month, in which indecisive commuters can also have their dinner woes overcome thanks to Dolmio Dinner Collection Points, located by some of the city’s busiest stations. Watch this space.
