Aimia Foods, the Merseyside-based parent company of Horlicks and specialist manufacturer of dry, powder-based products, has appointed Malin Andersson as the celebrity ambassador for its latest brand launch.
Malin, who rose to fame in 2016 following her appearance on the second series of ITV2’s Love Island, is set to be the face of Isovibe, a new range of fun and fruity clear whey protein powders.
The former Love Island star who now inspires thousands as a mental health advocate and body positivity campaigner, will work with the brand to share her top tips on how to maintain a healthy lifestyle and meet protein goals, as a new mum with a busy schedule.
NW-based agency Zeus PR is supporting long standing client Aimia Foods with the media campaign for the launch of Isovibe.
Made with premium whey protein isolate and flavoured using real fruit powders, Isovibe Clear Whey is available in B&M stores nationwide in three juicy flavours: Peach & Raspberry, Cherry & Apple, Lemon & Lime, with a fourth, Mango & Passionfruit, exclusively online on Amazon.
Ethan Duffey, assistant brand manager at Aimia Foods, said: “The Isovibe range of clear whey protein has been developed to support health, happiness and well-being, as well as providing a much-needed boost. Malin uses her platform to inspire, motivate and help others look and feel their best, therefore is perfectly placed to be our brand ambassador.”
Aimia Foods packs, manufactures and distributes a wide range of food and beverage products in a number of different packaging formats, with particular specialism in blending and manufacturing ambient, dry, powder-based products. Aimia Foods’ brands include, Horlicks, Drink me Chai, and Shmoo, among others.
Based in Haydock, the company covers a multitude of markets and categories for retail, cash & carry, food service, vending as well as offering a co-manufacturing service across the business.
