North Wales-based price comparison website MoneySuperMarket has announced a strategic partnership with Cheshire’s leading whole of market equity release experts, Equity Release Group (ERG).
The introduction of ERG’s smartER technology – the UK’s only equity release comparison tool – on MoneySuperMarket gives people the flexibility to research different later life lending options in their own time before speaking to an adviser.
ERG’s integrated technology platform brings together the group’s technology arm – Equitec, advisory service – Equity Release Supermarket, and partnerships brand – Equity Release Partners, to create a unique customer experience for those aged 50 and over.
Mark Gregory, founder and CEO at Equity Release Group said: “Partnering with MoneySuperMarket brings about valuable change and is set to enhance the whole equity release customer experience.
“This has always been our goal and with the implementation of smartER, which is swiftly becoming the key point of entry to market, consumer choice, independence and transparency has now been made more widely available.
“We understand the value this holds with consumers, given that there has been a sharp rise in the amount of people now using online tools for research purposes.
“Given the breadth and depth of MoneySuperMarket’s customer base, we foresee that this partnership will support growth within the market.”
Ashton Berkhauer, general manager from MoneySuperMarket, added: “We know more and more homeowners are looking to release equity to support their choices in later life. Our partnership with ERG allows homeowners to compare the equity release market and see the options that match their specific requirements.”
ERG’s smartER technology is available to advice firms now. Advisers can integrate smartER into their website, enabling their clients to achieve personalised equity release results and a fulfilling customer experience.
