size? has worked with Leeds-based Northern Artillery to create a series of motion graphics for its newly-launched Paris flagship store.
The streetwear brand is part of Bury-based JD Sports Fashion group.
Northern Artillery was brought in to produce an engaging animation focusing on the Nike brand and its Parisian setting. The end result features abstract references to the city’s pixel street art scenes and takes influences from the nearby Centre Pompidou.
Size_Paris Social edit – Northern Artillery from Northern Artillery on Vimeo.
“Creating a bespoke animation for the opening of a new flagship retail store in Paris was a real privilege for our team, one they truly relished,” said Fiona Dollan, Director at Northern Artillery.
“The chance to collaborate with Nike and size? is not something that happens very often in this industry, yet it’s just another example of how we’re bringing forward opportunities to work on projects for household-name brands. We set our sights high; adding both size? and Nike to a collective that already includes the likes of adidas, Tesla and INKEY demonstrates that we’re working at a very serious level.”
Size_Paris – Northern Artillery from Northern Artillery on Vimeo.
Mari Edwards, Head Of Brand at size? added:
“Northern Artillery is a business that we’re most impressed with, they made the process of creating this prominent animation piece a walk in the park. A key marketing tool that welcomes customers to our brand-new Paris store, has been a success from start to finish. We are thrilled with the result, especially the level of creativity and technical aptitude exhibited in their work.”
