Bauer Media Audio UK has been announced as the official radio partner for the country’s largest live entertainment arena, Co-op Live.
The deal will mean that radio brands, including KISS, Hits Radio and Greatest Hits Radio will get exclusive content for the venue, including in the lead up to its opening night on 23rd April.
“I’m going to love watching my favourite artists perform in Co-op Live as I believe it represents the future of live music experiences, from its sustainable design ethos to its state-of-the-art visual technology,” said Ben Cooper, Chief Content and Music Officer for Bauer Media Audio UK.
“With creative ambition and innovation at its heart, the partnership feels a natural fit, as we bring an access all areas pass to the UK’s only music-first arena to our audience of over 23 million passionate music fans.”
Bauer will also bring its Hits Radio Live event at Co-op Live on 23rd November. This also runs in Birmingham and Liverpool.
“With proven, strong reach and influence both locally and across the UK, partnering with Bauer Media Audio UK will further strengthen Co-op Live’s position across the country. Mirroring our dedication to our home city, and supporting our ever-growing national fan base, the partnership will ensure more people in Manchester and beyond can enjoy news, updates and exclusive content from the world’s biggest artists at the country’s largest live entertainment arena,” said Gary Roden, Executive Director and General Manager, Co-op Live.
