Hunter Price International has partnered with Universal Products & Experiences to develop a design-led home and lifestyle range for DreamWorks Animation’s pre-school Netflix hit Gabby’s Dollhouse.
Hunter Price is bringing the playful and imaginative side of Gabby’s Dollhouse to life through an assortment of consumer products. The collaboration, which focuses on hero product categories for the Home & Lifestyle division, includes hair accessories, reusable bags, gifting and apparel accessories.
Hair accessories are the headline category within the partnership, an area in which Oldham-based branded merchandise specialist Hunter Price is quickly becoming the category leader, whether it be licensed or own-brand retail products.
The range also include hats, gloves, scarves and umbrellas, all of which have a natural fit with the Gabby’s Dollhouse core audience of three-to-five year-old girls and their parents.
The debut Gabby’s Dollhouse collections from Hunter Price have recently hit UK market, with retailer partners including Poundland and Studio.
Since launching, The Gabby’s Dollhouse series has spent six weeks in the Global English TV Top 10 list and has been in the Top 10 in TV in 57 countries on Netflix, delighting viewers around the world with the magical adventures of Gabby and her irresistible kitty friends.
Hunter Price commercial director Allana Holmes said: “This partnership has so much potential and aligns perfectly with our business.
“Our hair accessories portfolio is growing in strength and depth, from our own brands, retailer own brands and license offer. It’s an integral steppingstone to building well rounded cross category product solutions for the UK market and beyond.
“With more signings to be announced over the coming months, I firmly believe our ability to bring to life impactful campaigns is second to none.”
Tim Juckes, director for fashion and lifestyle at Universal Products & Experiences, added: “Hunter Price is the perfect partner to bring the Gabby’s Dollhouse brand to life through elevated home and lifestyle product. They’ve shown true understanding of the core audience and have demonstrated their capabilities when it comes to connecting with this audience, through engaging and imaginative products. We’re really looking forward to this adventure together.”
