Prohibition has been appointed by the drinks company behind VK, Franklin & Sons and Hooch.
Global Brands brought in the Leeds agency, following a competitive pitch process.
It will deliver strategic press office activity and execute creative campaigns; at a corporate group and sub-brand level, to reinforce brand positioning and drive international awareness.
“We were impressed with Prohibition’s industry expertise and experience in working with other leading FMCG brands. The team’s previous successes demonstrated their commitment to delivering tangible results in support of wider business objectives, which is essential in achieving our growth strategy over the next five years,” explained Matt Bulcroft, Marketing Director at Global Brands.
“Prohibition’s strategic approach and creative thinking stood out during the pitch process, and we’re looking forward to working together and seeing their ideas come to fruition.”
The brief includes trade activity targeted towards strengthening on-trade relationships and growing off-trade distribution and consumer focus placed on driving consumer demand with both current and potential audiences.
“The entire team is thrilled to be working with such a reputable and forward-thinking business,” added Chris Norton, Prohibition PR Founder & Managing Director.
“Welcoming Global Brands to our F&B division is an exciting development for Prohibition and we’re keen to hit the ground running and start delivering impactful results for the company’s various brand!”
