Global technology company, Roland DG, has hired Embryo as its digital activation partner for EMEA (Europe, Middle East, Africa).
The Manchester digital agency won a 4-way pitch to manage the brand’s paid media strategy and spend across search and social channels.
“The talent and capabilities in our paid social and PPC teams were key to cementing our partnership with Roland DG,” said Lloyd Morris-Fletcher, Embryo’s Strategy Director.
“The initial enquiry was for our PPC services, but we lived up to our approach of ‘we see what others don’t’. We took the time to understand the client’s ambitions and proposed a much wider project and digital marketing restructuring plan. We believe this will provide Roland DG with a competitive advantage.
“There’s an unbelievable opportunity with this partnership and we’re looking forward to helping the brand achieve its goals and much more in the coming months.”
Roland DG is a leader in wide-format inkjet printers for the durable graphics market. It’s affiliated with Roland Corporation.
“Our success last year laid the foundations for our direction of travel. We’re committed to raising awareness and sales of our innovative products across all our areas of expertise,” added EMEA Marketing Director, Stephen Davis.
“I see a lot of shared attitudes in the agency team. Embryo sees problems from a different angle, and it shows in the results they’ve achieved. This partnership will revolutionise how we approach digital marketing and I’m excited to see what we can do together.”
The company is keen to build on the successes of its recent campaign, including last year’s ’50 Shades of Ginger’ campaign, created with B2B PR agency Fight or Flight, which garnered global press coverage and a feature on Good Morning Britain.
